Eye Tracking Market Size Growing at 37.1% CAGR - North America generated the highest revenue

The global eye tracking market was valued at $456.3 million in 2017, and is projected to reach $1,818.1 million by 2024, registering a CAGR of 37.1% from 2018 to 2024. In 2017, the head-mounted eye tracker segment dominated the eye tracking market, in terms of revenue, due to increase in demand for assistive communication devices and wide application areas offered by eye-tracking technology.

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An eye tracker is a device for measuring eye positions and eye movement. Eye tracking involves measuring of either the point of gaze (where one is looking) or the motion of an eye relative to the head.
Based on region, North America was the highest revenue contributor to the market in 2017, accounting for around 36.3% share, due to rise in the rapid growth of eye tracking in new applications such as lie-detecting systems and video gaming industry.

The report segments the eye tracking market based on type, application, industry vertical, and region. Based on type, the market is bifurcated as head-mounted eye tracker and remote eye tracker. According to application, it is divided into assistive communication, academic research, consumer behaviour research, and usability testing. Based on industry vertical, the market is further categorized into retail, automotive, healthcare, Military & Aerospace, and others (advertising, entertainment, and web designing). Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The report features a competitive scenario of the eye tracking market and provides a comprehensive analysis of the key growth strategies adopted by major players. The key players in the global market are Tobii AB, LC technologies , Eyetech Digital Systems , Ergoneers GmbH, Smart Eye AB., Mirametrix Inc., Pupil Labs GmbH, Seeing Machines, SR Research Ltd., and Gazepoint.

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These players have adopted various competitive strategies such as innovation, new product development, and market expansion to boost the growth of the market.

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